Case Study How Ace Family Dental Increased Website Traffic and Conversions 300% with a Website Redesign and Targeted Digital Marketing

Ace Family Dental is a general dentistry clinic based in Sugar Land, Texas, providing comprehensive services from general and emergency dentistry to implants, Invisalign, and crowns.

The Problem: Outdated Website Design and Minimal Digital Presence

The new owners of Ace Family Dental inherited a minimal digital presence and website issues – an outdated design from the 90s, confusing navigation, lack of lead generation forms, and incoherent business name, address and phone number (NAP) citations across directories. As a result, the dental office was struggling to attract new patients and grow their business through the website.

Goal: Get new patients and increase visibility in a highly competitive US Dental market

Completely redesigned Website

Ace Family Dental wanted to make their website more functional and easier to navigate. And create a brand identity through their website. 

Ace Family Dental  aimed to overhaul their online presence in order to:

Specific SEO optimizations  were also implemented:

Data-Driven  Digital Marketing Strategy

The website redesign was complemented by an integrated digital marketing strategy focused on driving qualified traffic and conversions, including:

Search Engine Optimization  On-page and technical SEO optimizations to improve organic rankings for location and service-related keyword targets.
Pay-Per-Click Ads   Google Ads campaigns with landing page ads targeted locally and towards emergency dental keywords.
Social Media Marketing  Expanded presence on Facebook and Instagram with regular posting and Facebook and Instagram Ads.

The Results:  Traffic and Leads Increased 300%, 90 New Patients in One Month

In the first month post-redesign and launch of digital marketing, Ace Family Dental achieved impressive results:

1st page ranking for "Sugar Land emergency dentist"  and other critical local SERP achievements
Social Media Marketing  Expanded presence on Facebook and Instagram with regular posting and Facebook and Instagram Ads.
300% increase in overall website traffic compared to their previous site compared to their previous site

By implementing an end-to-end digital transformation, encompassing both website design and advanced inbound and outbound marketing, Ace Family Dental was able to dramatically improve lead generation and new patient acquisition. Their website is now a robust online marketing asset driving continued growth.

Client Speak

“BhaiBen has been an awesome partner for our office. As a result, I have a noticeable presence online & we get a lot of clients from the internet. I Love my website which they built! Which is why I would recommend them to any business owner looking to improve their online presence.”
Dr. Hiren Korat
Founder & CEO Ace Family Dental
Monday, January 3, 2022

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